Challenge: The Department of International Trade Promotion (Ministry of Commerce, Thailand) tasked us with promoting TILOG Virtual Exhibition 2021 (TILOG VE 2021) – the first comprehensive virtual logistics exhibition in the ASEAN region. This groundbreaking digital event needed to effectively connect Thai logistics service providers with global industry stakeholders, particularly within ASEAN markets.
Our Approach: We developed an integrated digital marketing campaign leveraging multiple channels and technologies:
* Strategic Digital Advertising: Deployed targeted Google Display Network (GDN) campaigns to reach logistics industry decision-makers
* Personalized Outreach: Created segmented Electronic Direct Mail (EDM) campaigns for different stakeholder categories
* Comprehensive Social Media Strategy: Developed content tailored to each platform, maximizing engagement with industry professionals
* Owned-Paid-Earned Media Mix: Orchestrated a balanced approach across media types to maximize reach while controlling costs
* Targeted Audience Development: Precisely targeted exhibitors, buyers, importers, retailers, wholesalers, trading agents, online merchants, and logistics service providers
Results: The three-day virtual exhibition exceeded all expectations:
* 20,713 total page views during the event period
* 249 successful online business matches between providers and potential clients
* ฿557,369,900 ($16.7 million USD) in total trade value generated
* Established Thailand as an innovation leader in ASEAN logistics exhibitions
TILOG VE 2021 has set the standard for virtual trade exhibitions in Southeast Asia, demonstrating the effectiveness of well-executed digital event
