Client: Department of International Trade Promotion, Ministry of Commerce
Challenge: The Department of International Trade Promotion commissioned our company to implement a program to promote the Thailand Trust Mark (T Mark), which serves as an international certification of quality for Thai products and services. The project faced challenges in building awareness and confidence in the logo among both Thai producers and global consumers, as well as elevating the standards of Thai products and services to gain acceptance in the global market.
Our Company’s Approach: Our company developed a holistic brand promotion strategy:
- Brand Value Creation: Developed the story and values of T Mark that reflect quality, reliability, social responsibility, and sustainability of Thai products and services
- Multi-channel Communication Campaign: Conducted public relations through domestic and international media, including digital platforms to reach a wide target audience
- Partnership Network Development: Established cooperation with government agencies, trade associations, and international partners to expand awareness and acceptance of the mark
- Sales Promotion Activities: Organized activities connecting T Mark certified producers with buyers both domestically and internationally
- Entrepreneur Support System Development: Created a platform to provide consultation and support for entrepreneurs in upgrading standards to qualify for certification
Results: The project achieved concrete success:
- To date, 851 companies have received T Mark certification, with each certification valid for 3 years from the year of approval
- Currently, 249 companies maintain active T Mark membership status, representing 599 brands
- In 2022, 70 companies received T Mark certification for 149 brands, comprising 25 new members and 45 membership renewals
- Brand awareness increased by 68% among foreign consumers in target markets
The Thailand Trust Mark (T Mark) Promotion Project for Thai Quality Products and Services has successfully elevated the image of Thai products and services in the global market, created competitive advantages for Thai entrepreneurs, and significantly promoted the country’s export value.
