Challenge: The primary purpose of the Digital Logistics Symposium was to invite world-class logistics experts to share knowledge, experience, and latest trends with logistics entrepreneurs and businesses in Thailand. There was a need to design an effective exchange platform that overcame geographical limitations and created accessible learning opportunities for the Thai logistics sector.
Our Company’s Approach: Our company developed an approach focused on transferring knowledge from the international to the local level:
- Selection of Speakers Aligned with Thai Industry Needs: Invited experts with experience in markets similar to Thailand who could provide actionable insights
- Creation of Thailand-Specific Content: Developed seminar topics that addressed the unique challenges of Thai logistics operators
- Accessible Learning Platform: Designed a system supporting both online and offline participation with real-time translation to reduce language barriers
- Networking Opportunities: Organized business connection activities between foreign experts and Thai entrepreneurs to foster future collaborations
- Ongoing Support and Follow-up: Developed systems for resource sharing and post-symposium consultation
Results: The symposium created tangible positive impacts on the Thai logistics industry:
- Over 1,200 Thai logistics entrepreneurs gained knowledge and best practices from experts across 15 countries
- 85% of participants reported receiving knowledge that could be practically applied to their businesses
- 47 business collaborations were formed between Thai entrepreneurs and international partners as a result of the event
- An online knowledge repository collecting all presentations became a valuable reference resource for the industry
- Creation of a knowledge exchange community that continues activities even after the conclusion of the symposium
The Digital Logistics Symposium successfully achieved its goal of bridging knowledge from global experts to Thai logistics entrepreneurs, helping elevate the competitiveness of Thailand’s logistics industry on the international stage.
